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Los Angeles, CA

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SOUNDCLOUD…

Was looking thru the AppStore the other day on the iPhone, searching for new apps. Whatever looked dope, or whatever I felt like I could use someday, I downloaded. SoundCloud was one of those apps. Thought it was cool, I could follow some people I knew or didn’t know, and at random times…hear what music they had to offer or just created…a speech, or sound effects…whatever the case may be. Then I went a little further, and searched for people I did know…through Facebook. Had no idea, but a ton of you people have SoundCloud accounts already. Dope ! Definitely knew artists had one, but non-artists…I had no idea. Then I noticed, a lot of people had accounts but they didn’t upload anything to it. I didn’t want to be one of those people. So what did I have to offer ?! I said why not just put some old beats that I made up there, I mean…what else are they doing on the hard drive but collecting digital dust.

So as the story goes, while still in high school, I was heavily involved in the music business. Older brother was entrenched in the business, managing several groups, one of which at the time was the Black Eyed Peas, he found Montell Jordan (lol), he was a factor in the management game, all types of shit. So he got me an internship at Loud Records (Wu-Tang / Mobb Deep / Alkaholiks / Xzibit.) So in high school, I used to take the bus there every day after school, and would even bring artists to school to perform at lunch. Back then, that was major…especially the caliber of artists that were coming thru. Anyway, the love for music grew even more…and escalated even further in college. Taking Film and Television courses during the week, then interning at a recording studio on the weekend, I had the best of both worlds. While the studio had no money to pay me, the internship turned beneficial when they told me after the daily tasks were done, I could work on any piece of equipment I wanted, with no time limit. What ? I slept in that studio all weekend, never left, working the whole time…completely self-taught.

Anyway, I learned mixing on the SSL board, learned and worked Pro Tools, recorded a few local artists, but most importantly…started making beats. Little by little I would buy pieces of equipment, learn it, buy something else. Next thing I knew…(5) years…(yes 5 years of college…fucked up the first year…too much partying, so what), 5 years went by…time to come back home. So I had all my equipment at my Momz house but, I didn’t live there, had my own apartment. But that’s the thing with beats/music production…if you don’t live where your equipment is, or if you don’t work on it every day, you won’t be too successful at it and you’ll probably fall off. And that’s exactly what happened. Out of college and immediately got back on track in the film world with music video and commercial production, and naturally that started to rise as well.

So here we are, film production and photography being the true love and goal, with the love of music and music production on the side. Fully stepped away from music production now, for I haven’t made a beat in 5+ years and I can honestly say…that was just a hobby. I loved it at the time, it was fun, still have all my old equipment but, I’m confident and content with supplying my dream in film and photography, a love for it that it needs. Damn that story was long lol…so, I put up some of my old beats, check em out. Gonna figure out some other cool things or ways to utilize SoundCloud as well, keep you posted… + http://soundcloud.com/topshelfjunior